FBN Holdings PLC popularly known as First Bank recently revealed a new corporate identity (logo) as part of her 120th Anniversary celebrations.
The new logo didn’t lose the iconic Elephant symbol but rather refreshed it in a number of ways. The raised head of the elephant is a promise to all customers that with First Bank in your corner, every financial challenge you face, you can face with your head held high.
The deep blue color represents momentum, innovation and evolution ensuring that the bank will continue to develop solutions that are at the heart of customers’ challenges. The raised foot of the elephant is a promise from First Bank to always put the best foot for all valued customers.  
The infusion of gold serves as a renewal of promise to all stakeholders to continue to set the gold standard for value and excellence in financial solutions across sub Saharan Africa.
Mallam Bello Maccido, CEO of FBN Holdings, the parent company of First Bank,  says, “The announcement of FBN’s refreshed identity is an important milestone and far from being just an image or logo. It combines the 120 year old heritage that is central to our identity with a commitment to sustainable business practices and the highest levels of professionalism in the industry. Through this period of change we will continue to place the highest priority on the needs of our customers.”
First Bank began operations in 1894 as the bank for British West Africa and was indeed the first bank in Africa.


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