Job Alert: Brand Manager at Nestle Nigeria



Nestle Nigeria is Recruiting, Please see Job details below

Brand Manager
Develop and implement the entire consumer marketing programme that
builds strong brand equity for one of our brands.  Monitor brand
performance and manage the expenditure.
KEY RESPONSIBILITIES
·         Generating
compelling consumer insight to develop winning strategies for the brand vs.
competition.
·         Development of
marketing plans by identifying the key opportunities (incorporating
understanding of consumers, competition and external environment) and
developing action plans for the brand in line with business objectives.
·         Managing
innovation & renovation based on consumer insights which includes
identifying opportunities, product conceptualizing, prepare and implement
launch and post evaluation.
·         Responsible for
creating engaging brand experience for the brand, through building strong brand
ideas at relevant consumer touch points including consumer promotions.
·         Responsible for
delighting consumers with products experience on taste and packaging
(benchmarked against competition).
·         Reviewing the
uplift numbers (actual vs. sales forecast) and recommending action plans as
appropriate.
·         Responsible for
monitoring & analysing performance including competitive benchmarking.
·         Responsible for
proposing optimal marketing budget for the brand. Ensuring investment is
properly reviewed and evaluated.
PROFILE:
B.Sc or HND with a minimum of Second class or Upper credit
(respectively) in any discipline.
5 – 6 years’ experience in Branding, Consumer Marketing, Channel &
Category Sales Development or Marketing related discipline with Field Sales
experience.
·         Must have
previous record of success in building brands based on consumer insights.
Must have 2 years’ experience in Shopper Activation or Shopper Insight
functions.
·         Good knowledge of
key business functions. – Working Knowledge of core Business Processes,
Innovation & Renovation, Product Development.
·         Good Working
knowledge of Competition Law.
·         Advanced
understanding of Consumer, Market Intelligence sources, Competitive Landscape
and Category trends.
Deadline for the application 30 September 2013
How to Apply:

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Nestle Nigeria is Recruiting, Please see Job details below

Brand Manager

Develop
and implement the entire consumer marketing programme that builds
strong brand equity for one of our brands.  Monitor brand performance
and manage the expenditure.

KEY RESPONSIBILITIES

·         Generating compelling consumer insight to develop winning strategies for the brand vs. competition.
·         Development
of marketing plans by identifying the key opportunities (incorporating
understanding of consumers, competition and external environment) and
developing action plans for the brand in line with business objectives.
·         Managing
innovation & renovation based on consumer insights which includes
identifying opportunities, product conceptualizing, prepare and
implement launch and post evaluation.
·         Responsible for
creating engaging brand experience for the brand, through building
strong brand ideas at relevant consumer touch points including consumer
promotions.
·         Responsible for delighting consumers with
products experience on taste and packaging (benchmarked against
competition).
·         Reviewing the uplift numbers (actual vs. sales forecast) and recommending action plans as appropriate.
·         Responsible for monitoring & analysing performance including competitive benchmarking.
·         Responsible
for proposing optimal marketing budget for the brand. Ensuring
investment is properly reviewed and evaluated.

PROFILE:

  • B.Sc or HND with a minimum of Second class or Upper credit (respectively) in any discipline.
  • 5
    – 6 years’ experience in Branding, Consumer Marketing, Channel &
    Category Sales Development or Marketing related discipline with Field
    Sales experience.

·         Must have previous record of success in building brands based on consumer insights.

  • Must have 2 years’ experience in Shopper Activation or Shopper Insight functions.

·         Good
knowledge of key business functions. – Working Knowledge of core
Business Processes, Innovation & Renovation, Product Development.
·         Good Working knowledge of Competition Law.
·         Advanced understanding of Consumer, Market Intelligence sources, Competitive Landscape and Category trends.
Deadline for the application 30 September 2013
How to Apply:
CLICK HERE TO APPLY ONLINE
– See more at: http://www.jobstoday.com.ng/administrative-jobs-in-nigeria/brand-manager-at-nestle-nigeria/#sthash.nAcqBUqg.dpuf

Nestle Nigeria is Recruiting, Please see Job details below

Brand Manager

Develop
and implement the entire consumer marketing programme that builds
strong brand equity for one of our brands.  Monitor brand performance
and manage the expenditure.

KEY RESPONSIBILITIES

·         Generating compelling consumer insight to develop winning strategies for the brand vs. competition.
·         Development
of marketing plans by identifying the key opportunities (incorporating
understanding of consumers, competition and external environment) and
developing action plans for the brand in line with business objectives.
·         Managing
innovation & renovation based on consumer insights which includes
identifying opportunities, product conceptualizing, prepare and
implement launch and post evaluation.
·         Responsible for
creating engaging brand experience for the brand, through building
strong brand ideas at relevant consumer touch points including consumer
promotions.
·         Responsible for delighting consumers with
products experience on taste and packaging (benchmarked against
competition).
·         Reviewing the uplift numbers (actual vs. sales forecast) and recommending action plans as appropriate.
·         Responsible for monitoring & analysing performance including competitive benchmarking.
·         Responsible
for proposing optimal marketing budget for the brand. Ensuring
investment is properly reviewed and evaluated.

PROFILE:

  • B.Sc or HND with a minimum of Second class or Upper credit (respectively) in any discipline.
  • 5
    – 6 years’ experience in Branding, Consumer Marketing, Channel &
    Category Sales Development or Marketing related discipline with Field
    Sales experience.

·         Must have previous record of success in building brands based on consumer insights.

  • Must have 2 years’ experience in Shopper Activation or Shopper Insight functions.

·         Good
knowledge of key business functions. – Working Knowledge of core
Business Processes, Innovation & Renovation, Product Development.
·         Good Working knowledge of Competition Law.
·         Advanced understanding of Consumer, Market Intelligence sources, Competitive Landscape and Category trends.
Deadline for the application 30 September 2013
How to Apply:
CLICK HERE TO APPLY ONLINE
– See more at: http://www.jobstoday.com.ng/administrative-jobs-in-nigeria/brand-manager-at-nestle-nigeria/#sthash.nAcqBUqg.dpuf

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